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Radio Connects and Colors
Over 247 million people tune in to radio every week. Their reason for tune-in varies; it may be to find out about the weather or to get traffic and transit updates. Whatever the reason, they all...
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Radio + Smartphone = Constant Companion
According to Statista, there will be well over 220 million smartphone users by the end of 2017. These users will engage with radio in various ways – texting, downloading or just listening in. While...
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Sports Radio Knocks It Out of the Park for Fans
“There’s nothing like listening to my Red Sox on the radio outdoors or in the car.” “I listen to play- by-play more than watch games on TV since I do not have cable anymore.” “I enjoy the freedom of...
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There’s Something for Every Ear
“I’m a purple person.” “I prefer basic black.” “I like to wear bold colors.” People have distinctive tastes and preferences when it comes to clothing or accessories. These preferences are...
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Reaching Sports Fans with Radio
Sports fans are amazing! They will go to an event to watch “their” team play – whether it is 102 degrees or 2 degrees – they are there. They identify with their teams and according to research on...
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The Big Game and Radio
The practice of listening to the home town team on the radio and watching the game on TV is as alive and well today as it ever was. The connection formed between the radio broadcaster and the listener...
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Reaching the New Outdoors Consumer
Author: Annette Malave, SVP/Insights, RAB Over the past year, shifts in consumer behaviors have impacted every industry, and some have created seismic changes, as noted in healthcare and retail. What...
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Play Ball with Radio
Author: Annette Malave, SVP/Insights, RAB The role that sports plays in the lives of Americans became magnified during 2020. Whether it was the dribbling of a basketball on a court, the crack of a bat...
View ArticleRadio – A Safe Bet for Gaming
Author: Annette Malave, SVP/Insights, RAB With lockdowns in place during 2020, Americans hungered for the thrill of the game and the luck of the draw as sporting events and casinos shuttered. People...
View ArticleRadio and The Big Day
Author: Annette Malave, SVP-Insights, RAB Time just continues to fly by. It’s hard to believe that we are already in the second month of 2022. And the big day is quickly approaching. Which big day?...
View ArticleRadio Reaches Sports Enthusiasts
Author: Victor Texcucano, Content Coordinator, RAB We’re leaving the dreaded winter behind. The weather is warming, and the days are getting longer. In other words, cherished springtime is here. This...
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Radio Listeners are Ready to Move and Groove
Author: Annette Malave, SVP/Insights, RAB If you have traveled anywhere lately, you may have noticed that hotels and airports are booming with activity. Streets and parks are abuzz with runners,...
View ArticleScore Big with Radio
Author: Annette Malave, SVP/Insights, RAB Labor Day is right around the corner. For many, the holiday signifies the end of summer. For others, it is a reminder that school is back – from grade school...
View Article2022 – The Year of Local
Author: Annette Malave, SVP/Insights, RAB Businesses. Retailers. Restaurants. Community. There has been incredible focus on everything local as consumers looked around and realized the role and impact...
View ArticleTouchdown with Radio
Author: Nick Arias, Research & Insights Assistant, RAB And just like that, we are just a few weeks away from one of the biggest American football games of the year, Super Bowl LVII. Teams have...
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